levate label
Pulp introduced an omni-channel Paid Ads strategy which immediately DOUBLED this active wear brand's revenue year-on-year.
180%
Increase in Revenue YoY
9%
Average ROAS on Meta Ads
30%
Reduction in CPA
30%
Reduction in CPA
Their problem
Levate Label faced growing competition in a saturated industry. With little to no success using Paid Advertising platforms, Levate needed a reliable partner to:
Increase brand awareness using Meta, TikTok and Google Ads
Find new customers through paid advertising channels
Decrease customer acquisition costs to ensure each sale is profitable
Squeezing solutions
It was obvious that we needed to implement a bespoke strategy to build upon the current organic audience, so that’s exactly what we did.
- We focused on trend & storytelling creative with an “organic” social media feel. We wanted the ads to be an extension of the brand from organic to paid.
- We achieved new customer acquisition through an always-on campaign structure which focused on current brand initiatives.
- We successful re-engaged customers and built on brand loyalty through new product launches and restocking campaigns aimed at capturing leads and nurturing them into conversions.
Examples
Results
Our strategy had IMMEDIATE and VERY impressive outcomes:
- Increased website traffic by 202% through effective ad targeting and engaging content, driving more potential customers to the site.
- Increased orders by 167% by targeting a quality audience and successfully converting them to boost overall sales volume.
- Built brand loyalty and increased returning customer rate by 50% through consistent re-engagement strategies, leading to a significant increase in repeat customers.
- Achieved last year's total revenue within 6 months of 2024, demonstrating the effectiveness of our advertising strategy.
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