Lucent Globe

Pulp Digital helped Lucent Globe combine creative strategy with media buying expertise to fuel explosive growth.

Results at a glance:

6700%

YoY increase in revenue generated

39%

Increase in conversion rate

130%

Increase in ad spend over 2 months while maintaining ROAS

Back to work

The challenge

As an emerging Aussie business, Lucent Globe had a unique product in the market and found success. However, they needed a creative media agency to partner with and scale. They needed an agency who could come up with strategic creative ideas, ad funnels and weekly creative reviews to aggressively scale.

Coming up with creative ideas, hooks and scripting

Executing sales to maximise revenue potential

Media buying at scale with detailed creative reviews

Our Solution

Given Lucent Globe’s goals to aggressively scale, we ensured there was an aligned strategy, process-driven deliverables and prompt communication between all parties. We implemented the following:

Data-driven creative strategy paired with weekly feedback
Delivered ideas, scripts, hooks finding new angles to cut through
Aggressive ad scaling strategy 5k to 55k per day (in 30 days)
Built a marketing calendar to capture key events and execution dates
Creative from Paid to viral organic
Acquired customers under benchmark goal

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Results

After seamless execution, both Lucent Globe and Pulp were proud to have achieved the following:

Increase revenue by 90% MoM
Customer Acquisition cost of $28 with a LTV of $124
From testing 5 creatives to 50+ per week
Ad content drove 3 Million+ views on TikTok and Instagram
Increase Meta Ads spend from 7k/day to 50k+/day in 90 days