From one squeeze
to the full blend
Did you know Pulp wasn't planned as an agency? It started as an answer to the bad habits of the marketing industry, and a way to simply do what agencies were supposed to do: get brands like yours results!
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2021
The first squeeze
Our founder Sam spent years watching brands hand their budgets to set-and-forget agencies that never once touched the creative. He knew there had to be a better way. So he built Pulp, a true agency where paid advertising and creative strategy are run by the same people, in the same room.
That same approach helped Sam grow Pulp through his own founder-led socials, now with 850K+ followers. It also sparked the vision for Pulp as Not Your Average Agency.
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2022
Adding the zest
As Pulp grew into a leader in paid advertising, Sam spotted another gap in the market. Brands weren't using short-form content as an organic sales engine. So he founded Zesty, a creative agency showing brands how to go viral without experience, big budgets or guesswork.
That was the turning point. Since then, we've consistently gone viral and generated 7-figure results for our clients (and ourselves).
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2025
The full blend
Creative ads and strategic content have always shaped marketing and advertising. The brands that didn't keep up got left behind. From brands using TikTok and Reels to drive millions in revenue, to Meta's Andromeda update putting creative front and centre, one thing is clear. Creative isn't a nice-to-have. It's a must.
So we made the call to blend Zesty into Pulp. The result is one recipe of creative ideation and profitable ads, built to turn good brands into great ones.
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Today
The next
Today we're a team of 13 specialists running paid media, creative production and organic worlds for 150+ brands, including Lucent Globe, Naked Harvest, Elite Eleven, Supré and many more.
We've evolved with the marketing industry. Right now, that means being your fractional performance and creative team, working as one to grow your brand profitably. That's why we have no juniors running accounts and no specialists juggling 20+ brands. The difference is simple... we actually care about you, your brand and your results.
