Pinterest ads that
turn your audience
into sales
Millions of Australians use Pinterest to plan what they’ll buy next, often weeks before they search anywhere else. Most brands only show up once that decision is made. We’re a specialist Melbourne Pinterest ads agency that gets your products onto the board early, then turns saves into sales.
Trusted by brands in every niche
What Pinterest rewards
Pinterest isn’t social media.
It’s where purchases get planned
Nobody opens Pinterest to see what their friends are doing. They open it to plan something: a renovation, a wardrobe, a wedding, a Christmas table. Here’s how the platform actually works and what that means for your ads.
Social feeds
The ad interrupts the scroll
On a social feed your ad arrives uninvited, wedged between friends, news and entertainment. It has a second or two to earn attention from someone who wasn’t looking for anything, and then it’s gone.
The ad answers a plan
People arrive with a project in mind and search for ideas to fill it. A Pin that fits the board isn’t an interruption, it’s an answer. And once it’s saved, it keeps resurfacing for as long as the plan is alive, long after a feed ad would have scrolled away.
People come to plan, not to scroll
It’s a search engine, with pictures
A Pin keeps working long after it’s saved
Your catalogue is the campaign
It isn’t just recipes and weddings
What most brands
struggle with on Pinterest
“We tried Pinterest. Nothing happened.”
What we do
It usually didn’t because a square social ad was dropped onto a vertical board, pointed at traffic and judged in a fortnight. We build the account to sell, with Pins made for the board, and give it a fair window.
“The saves are huge. The sales aren’t.”
What we do
Saves are the cheapest thing Pinterest sells. We optimise every campaign to purchases and catalogue sales, never to saves or clicks, and judge every Pin on cost per new customer, not how many boards it landed on.
“Our social ads don’t work here.”
What we do
They won’t. Pinterest is tall, quiet and product-first: the Pin has to look like something worth saving. We concept and build static Pins for the board, and brief the video and Idea ads for your team and creators to make.
“Pinterest’s numbers don’t match Shopify.”
What we do
They won’t on their own, and Pinterest’s long path to purchase makes it worse. We set up the Pinterest Tag and API for Conversions properly, feed real sales back, and report on MER and blended CAC.
“Our products never show up properly.”
What we do
A half-synced catalogue means Pins with missing prices, wrong images and products that never get served. We rebuild the feed, group the products that matter, and get Shopping ads running from a catalogue Pinterest trusts.
“We always launch too late for the season.”
What we do
Pinners plan Christmas, Mother’s Day and summer months before the rest of the internet notices. We build the calendar backwards from each moment so your Pins are being saved while the plan is still forming, not after.
Pinterest ad formats
Shopping, Collections, Video, Idea:
each one does a different job
Shopping ads put the catalogue in front of someone already looking, Collections turn one Pin into a shoppable set, video stops the scroll on a still board and Idea ads borrow a creator’s trust. We run each one for the result it’s good at, not the one that’s easiest to buy.
Shopping Ads
Shows the right product
Your catalogue served as Product Pins, with live price and stock, to the people searching and browsing for exactly that. The workhorse for eCommerce.
- Catalogue synced from Shopify
- Run on Performance+
- Retargets carts and past buyers
Standard Image Pins
Earns the save
A single tall image that reads as an idea, not an ad: the product in a real setting, a line of text that names the use, the brand visible. Built to be saved.
- Vertical 2:3, made for the board
- Keyword-led copy and overlays
- Several angles per product
Video Pins
Stops the scroll
Motion on a board full of stills. Short, product-first video that shows the thing in use, with the point made before the sound comes on.
- Standard and max-width video
- Works with sound off
- Briefed for your team and creators
Carousel & Collections
Sells the set
A hero image or video with shoppable products underneath, or a swipeable set of Pins. The whole look, the full range or the bundle in one ad.
- Products pulled from the catalogue
- Lifestyle shot, shoppable range
- Built for higher order values
Idea Ads & Creators
Borrows real trust
Multi-page Pins that show the how-to, the routine or the before-and-after, run from your account or a creator’s as a paid partnership.
- Creator briefs and usage rights
- Paid partnership ads from creators
- Tutorials, routines, room reveals
Premiere Spotlight
Owns the launch
The biggest canvas Pinterest sells: a day’s takeover of the home feed and search, with Showcase and Quiz ads for a brand story that opens up.
- Launches, drops and sales only
- Bought on reservation, not auction
- Measured on sales lift, not reach
The Pulp Pinterest Growth Engine
Our 4 phase approach
to scaling on Pinterest
This is how we turn Pinterest Ads accounts like yours into a profitable new‑customer channel while keeping CAC where it needs to be.
-
Account & Catalogue Audit
What the account, the catalogue and the creative have really done so far.
- Full audit of structure, objectives and past Pins
- Tag and API for Conversions checked event by event
- Catalogue health, and the searches you should own
-
Measurement & Creative Pipeline
Signals, feed and creative supply fixed so Performance+ can be trusted with budget.
- Tracking rebuilt so Pinterest learns from real sales
- Catalogue cleaned, grouped and synced from your store
- Seasonal calendar, keyword plan and first Pin batch
-
Build & Launch
Campaigns built the way Pinterest picks winners, live within the first month.
- Performance+ shopping and conversion campaigns live
- Keywords and interests set on how people actually search
- Landing pages matched to the Pin, and tested from day one
-
Scale & Optimise
Budget and fresh Pins moved to the campaigns already working.
- Optimised on saves, outbound clicks, checkouts and CAC
- Fresh Pins into the campaigns already working
- Monthly reporting on MER, CAC and new customers, not saves
What Pinterest ads management includes with Pulp
Strategy, catalogue, creative and media buying from one senior Pinterest ads team in Melbourne, inside your own Pinterest Ads Manager and business account.
- Pinterest ads strategy, seasonal calendar and scaling plans
- Performance+ shopping, consideration and conversion ads
- Catalogue and product feed setup, product groups and fixes
- Keyword, interest and audience research via Pinterest Trends
- Static Pin creative, plus video and Idea ad briefs
- Creative testing, fatigue tracking and fresh batches
- Pinterest Tag, API for Conversions and GA4 tracking setup
- Live dashboard on MER, CAC and new customers
Built for brands
ready to grow today
Think of us as a growth partner, not just another Pinterest ads agency. The best results always start with the right fit.
Good fit
- $50k+ a month in revenue.
- Spending $10k+ per month.
- Know your margin, or want help finding it.
- Products people plan for and save.
- You want profit, not platform ROAS.
Not a fit
- You don’t have a marketing lead.
- Zero internal creative capabilities.
- Product margins are very low.
- You need results this fortnight.
- Cashflow is limited to scale.
What our clients
say about us
“Pulp is like no other agency we have ever worked with. Milligram has been with Pulp for over four years and we have seen incredible results across Meta and Google. They really are thought leaders when it comes to strategy in the digital marketing space. The team are extremely generous with their time, knowledge, and have heaps of input into our content and media planning, which really sets them apart. Plus we love our weekly meetings!”
“Working with Georgia & the team has been an absolute game changer for us. Since implementing their strategy across socials, and more specifically TikTok, we’ve seen a significant lift in engagement, reach, and overall brand awareness. They brought a clear structure to our content, while still allowing creativity to thrive, and consistently pushed us to think more natively for the platform. Beyond performance, they’ve also been incredible to work with. They are insightful, and genuinely invested in our growth. We’ve learnt so much from them, and their impact will continue to shape how we approach TikTok and socials moving forward. Thank you Georgia and team for everything!”
“Pulp scaled our spend with the right strategies and unique creatives. They were instrumental to the level of scale we achieved in a short time. From ad account structure to daily creative testing, every touchpoint was mapped out and optimised so nothing was left to guesswork. What used to take us weeks of trial and error now happens in days, and the results speak for themselves. It’s rare to find a team that moves this fast without cutting corners on strategy, and rarer still to find one that keeps communicating clearly the whole way through.”
“Working with the Pulp team has been a refreshing experience from our previous 3 agencies. The building framework that Pulp has implemented in our business has helped optimise the way we manage our digital & content strategy. We have never been so collaborative with an agency and the results have been fantastic. Since engaging Pulp, our digital business is on track to double sales sustainably within the first 4 months of working together.”
“As a new business, we had no idea how to run and scale ads. We were burnt by previous agencies who made big promises but didn’t deliver. The Pulp team have been a game-changer for us. From day one, they’ve been nothing but professional, reliable, and on top of the latest strategies. They consistently bring fresh ideas and innovative approaches that deliver incredible results. Pulp exceeded our expectations which gave us the confidence to trust in their expertise to help us reach and exceed our goals.”
“We’ve been with Pulp Digital since November 2024 and our growth in that time has been huge. They go above and beyond every single time. Our Creative and Digital Strategist Ciara is fantastic. I actually look forward to our regular weekly calls, not just for the ideas and expertise she brings to the table, but for the genuine interest she takes in helping our business grow. It never feels like just another client call. And they don’t churn staff either, so you’re not constantly re-explaining your business to someone new. The owner Sam Despo is an absolute legend, the GOAT. As a small family business, having a team like this in our corner has made a real difference. Couldn’t recommend them more highly.”
“Sam and the team at Pulp have been incredible to work with since day one. While we engaged with them to purely manage our Meta account, they’ve gone above and beyond to help support our business in other ways. It’s very easy to hit a wall and not have any creative ideas for content, but the Pulp Digital team have a constant ‘finger on the pulse’ and recommend organic content ideas when we need it. We look forward to seeing our businesses grow together in the future!”
Pinterest ads questions, answered
Is Pinterest right for my brand?
Do Pinterest ads actually sell, or just get saved?
We tried Pinterest ads and nothing happened. Why try again?
We’re already on Meta and Google. Why add Pinterest?
Do we need new creative for Pinterest?
How long before we see results?
Let's find out what's
holding you back
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