We turn your brand’s stories on TikTok and Reels into sales

Bespoke strategies, unique concepts and creative direction that makes your brand's content feel like the TV show, not the ad break.

20M
Views generated
100+
Viral ideas
300+
Brand partners
200%
FYP views

The brands we help

Kooee! Naked Harvest Mingle Allkinds Factorie Health Lab Krupt Kaladé Typo Sun & Daughter Nutra Organics Kooee! Naked Harvest Mingle Allkinds Factorie Health Lab Krupt Kaladé Typo Sun & Daughter Nutra Organics
Golden Brown Subminimal KIC Cabot's Elite Eleven Milligram Coated Australia QuiteLike Lucent Globe Supre Andie Golden Brown Subminimal KIC Cabot's Elite Eleven Milligram Coated Australia QuiteLike Lucent Globe Supre Andie

What most brands
struggle with

“We post constantly and nothing happens.”

What we do

Volume without purpose just creates noise. We help you create content people actually want to watch, getting more results by doing less.

“We get views but no sales. Or sales but no views.”

What we do

Views require engagement, and sales require trust. Our ideas are formulated with engagement metrics in mind, while positioning your brand in a way that people want to buy from.

“Our social person is great, but a little inexperienced.”

What we do

We don't just provide ideas, we provide in-depth coaching, acting as a fractional marketing manager to upskill your team.

“We just don't have time to create quality content.”

What we do

Social media roles are spread thin across strategy, ideation, execution and delivery. We eliminate your creative rut and take the strategy and ideation off your plate, freeing up more time for you to actually execute.

“Our content doesn't feel like our brand. It feels like whoever's holding the phone.”

What we do

We help you translate your brand guidelines into your content bible, ensuring that regardless of who's in front of or behind the camera, it feels signature to your brand.

“We get stuck at a few hundred views.”

What we do

Poor hooks, scripting and execution is just part of the puzzle. Your content needs a multi-layered strategy to unlock its full potential.

Our unique approach

We build the worlds behind brands you can’t stop watching

Our custom methodology has been tried and tested with hundreds of brands across every niche.

Content with (creative) direction

We help you stand out against the competition by creating a one-of-a-kind visual world built from your brand's colours, locations, team and tonality.

Signature concepts

We craft concepts with purpose, designed to resolve your business' roadblocks while still resonating with your audience, not just “looking pretty”.

Reverse-engineered for the algorithm

We understand the algorithms inside and out, so our custom approach is designed with metrics in mind, taking the guesswork out of posting.

The 3-step content system

How Organic Worlds
works

Upskilling your team on world-class content strategies, while delivering signature creative concepts designed for you.

  1. Step 1

    The Strategy

    Everything starts with your strategy: an audit, a world and a funnel built specifically for your business.

    • A TikTok and Reels audit that diagnoses what’s holding you back
    • Your world, built with unique characters, locations, filming styles and more
    • A custom content funnel with ideas per pillar, plus campaign ideation and SEO and algorithm recommendations
  2. Step 2

    1:1 Creative Sprint

    Say hello to the new highlight of your week, a live session that turns your marketing calendar into content.

    • A review of last week’s content, breaking down key learnings and opportunities
    • Live ideation off what’s coming up: launches, events, promotions and everything in between
    • Engaging social-first concepts that remove the guesswork, so you know exactly what to post
  3. Step 3

    Weekly Support

    We don’t just go dark after the call. Our Creative team is with you every step of the way.

    • Direct access to our Creative team in Slack, whenever a question comes up
    • Send over any content for review before posting and get feedback
    • Sense checks before you post and advice on hooks, so you always feel supported

What’s included
working with us

  • A full custom Creative Strategy document, yours to keep
  • Bespoke creative direction on how your brand shows up in content
  • Custom ideation for your brand, recorded for you to refer back to indefinitely
  • Signature concepts that can be used cross-channel
  • Personalised coaching, upskilling your team on the art of successful content
  • Expert advice on reverse-engineering your content for the algorithm
  • In-depth knowledge about SEO and categorisation
  • Bonus: content so good you'll become your competitors' inspiration

What our clients
say about us

Tim O’Sullivan and Caitlyn Mefflin of Andie Body

“We knew we were onto something amazing with our business, so we wanted the best people to support it. With other agencies we’ve been sold the dream, but Georgia immediately became part of the Andie Body team. Caitlyn and I have been in the social media world a long time, and we were shocked at how much we had no idea about: creating Andie’s world, the hooks, the trends, really understanding the algorithms. You saved us 6+ hours a week, and helped us know exactly when to double down. We’ve had 23,000 followers, 15m+ views and tens of thousands of dollars in sales, all from organic social media.”

Andie Body
Tim & CaitlynCo-founders, Andie Body
Benn Martiniello and Lisandro Paz of Elite Eleven

“Working with Georgia & the team has been an absolute game changer for us. Since implementing their strategy across socials, and more specifically TikTok, we’ve seen a significant lift in engagement, reach, and overall brand awareness. They brought a clear structure to our content, while still allowing creativity to thrive, and consistently pushed us to think more natively for the platform. Beyond performance, they’ve also been incredible to work with. They are insightful, and genuinely invested in our growth. We’ve learnt so much from them, and their impact will continue to shape how we approach TikTok and socials moving forward. Thank you Georgia and team for everything!”

Elite Eleven
Benn Martiniello & Lisandro PazElite Eleven
Two models holding Ramla Body lotions, wearing tees printed with the Ramla wordmark

“I came to Pulp before Ramla had even launched, with a product nobody had heard of and a founder most people would have written off as too young. They didn’t hand me a content calendar. They built the whole world around the brand: the story about my Dad and the sand, the scripts I could follow word for word, and a plan for every big moment before it happened. That first storytelling video did 2.1M views, and when we re-shot the same script two years later it did another 3.8M. It’s what got Shark Tank’s attention, and the momentum from that is what helped land us in Chemist Warehouse. 25M+ organic views later, people don’t see a kid with a side project. They see a brand they trust enough to buy from.”

Ramla Body
Jaimen ShamounFounder, Ramla Body

Frequently asked questions

Do you create the content for us?
No, and that's the point. You film it and you post it. We do everything that makes that hard: the strategy, the world your content lives in, the concepts every week and the coaching to pull them off. Content shot by someone inside the business is more believable than content shot by an agency, and believability is what sells on these platforms.
Do we need a videographer, a studio or a big budget?
No. Overproduced video reads as an ad to both the viewer and the algorithm, and it consistently loses to content shot on a phone. If you have a phone, a few locations and someone willing to be in front of the camera, you have everything you need. We'll show you how to make it look signature to your brand.
Who on our team needs to be involved?
Whoever owns your social. For most brands that's one person: a social manager, a marketing lead or a founder doing it themselves. They join the weekly sprint, get the coaching and have our Creative team on hand in Slack. Anyone who signs off on content is welcome too, but you don't need a department.
How is this different from a social media agency?
An agency posts for you, and the moment you leave, so does everything they knew. We build the strategy, direct the creative every week and upskill the person doing it, so you end up with a working system and a team who understands it. You're buying a capability, not a retainer you can never leave.
Is this just a course or a set of templates?
No. Nothing here is pre-recorded and nothing is recycled from another client. Your strategy, your world and every concept are built for your brand, your products and your customers, live, in a weekly one-to-one session with the people who built the method.
We tried TikTok and it didn't work. Why would this?
Usually one of three things: the content was an ad wearing a costume, there was no recognisable face or world for anyone to come back to, or the hooks were losing viewers in the first few seconds. All three are fixable, and the audit at the start of your strategy will tell you which one it is.
How long until we see results?
Early signals inside the first month. Hook retention and FYP distribution move first, and they lead everything else. Follower and sales growth compound over the months after that, because a consistent cast, locations and search optimisation take time to build. Anyone promising you a viral video in week one is selling luck.
Does this work for service businesses, or just e-commerce?
Both. The method is platform-native, not category-specific. A recognisable world, a recurring cast and concepts with purpose work the same whether you're selling a product or an outcome. Product brands tend to get more out of the content funnel; service brands get more out of the authority and search side.
What do we keep if we stop working together?
All of it. The Creative Strategy document is yours, the recorded ideation sessions are yours to refer back to indefinitely, and the signature concepts work across every channel, not just TikTok and Reels. Most importantly, your team keeps the skills. The whole point is that you don't need us forever.

Let's find out what's
holding you back

Apply for your free discovery call and we will showcase all your missed opportunities.

Book a Call