Phase 1
Discovery & Analysis
- Deep-dive audit of your current paid media performance
- Competitor ad intelligence and benchmarking
- Goal setting, budget allocation and KPI definition
Finally, paidPaid ads
built to scale your
spend and profit
We don't just “run paid ads”. We rebuild the entire growth engine, aligning strategy, creative and performance into one system that scales profit.
$0M+
Yearly Ad Spend
$0M+
Sales GeneratedRevenue Generated
0K+
Creatives Tested
0+
Brands Scaled
Trusted by brands in every niche
Challenges clients faced
before Pulp
“Our results have stalled. CPAs keep going up and we can't scale.”
What we do
We work out what's actually holding you back before we touch your budget. Usually it's margin, the offer, the creative or how the account is set up. Spending more on a broken setup just makes the problem bigger.
“We're guessing what to run next. There's no real plan.”
What we do
Every ad we test starts with a clear idea about your customer. So even when an ad flops, we learn something we can use next time.
“We're one of twenty accounts, run by a junior we've never met.”
What we do
You get a small team who look after your account from start to finish. Strategy, creative and media all sit together. You'll know them by name, and they'll know your brand inside out.
“We've got one ad that works and nothing behind it.”
What we do
We test new creative every week, and we keep it cheap, so there's always something fresh coming through. When one works, we put budget behind it.
“Our reports are full of numbers nobody really trusts.”
What we do
You get a live dashboard built around MER, CAC and margin. The numbers that show whether you're making money, not the ones that make the platform look good.
“Every decision takes a month. By then the budget's gone.”
What we do
We're in your account every day and make testing calls every week. Ads that aren't working get cut fast. Ads that are working get more budget while they're still hot.
The Pulp Growth Engine
Our 4 phase approach
to scaling profitably
This is how we grow brands like yours to $1M+ per month in sales while maintaining a profitable CAC.
Phase 2
Strategy & Creative
- Paid media roadmap with targets and break‑even CPA
- Platform mix and targeting across Meta, TikTok and Google
- Ad concepts built around your customer
Phase 3
Campaign Setup & Launch
- Account structure built to scale
- Conversion tracking and pixel implementation
- Campaigns live, with daily hands on the account
Phase 4
Scaling & Optimisation
- Creative testing feedback: personas, angles & hooks
- Budget redistributed into top performing campaigns
- Monthly ROI reporting across all paid platforms
We cover all key
paid ad platforms
Our goal is to put your budget where we're seeing the strongest signals and the best results, so each platform does the job it's built for.
Meta Ads
Builds demand / drives sales
The workhorse for most eCommerce brands. Meta finds new customers, warms them up and brings them back to buy. It's usually the first channel we prove.
TikTok Ads
Gets you discovered
This is where new customers find you for the first time. We make ads built for TikTok, not reposted from Meta, so they feel native and don't get scrolled past.
Google Ads
Captures people ready to buy
When someone's searching for what you sell, Google puts you in front of them. It turns the interest your social ads create into sales.
Snapchat Ads
Reach Gen Z & Millennials
A great way to build buzz and grow your audience fast, especially when your product speaks to a younger crowd.
Pinterest Ads
Gets you on the wishlist
People use Pinterest to plan what they'll buy next. This works best for products people save up for, like homewares, fashion and interiors.
LinkedIn Ads
B2B: Reaches decision-makers
The best place to get in front of business buyers. Ideal for brands selling to businesses or offering high-value products.
Built for brands
ready to grow today
Think of us as a growth partner, not just another agency. The best results always start with the right fit.
Good fit
- $80k+ a month in revenue.
- Spending $20k+ per month.
- Know your margin, or want help finding it.
- Creative is a major constraint.
- You want profit, not platform ROAS.
Not a fit
- You don’t have a marketing lead.
- Zero internal creative capabilities.
- Product margins are very low.
- You need results this fortnight.
- Cashflow is limited to scale.
What our clients
say about us
“Pulp scaled our spend with the right strategies and unique creatives. They were instrumental to the level of scale we achieved in a short time. From ad account structure to daily creative testing, every touchpoint was mapped out and optimised so nothing was left to guesswork. What used to take us weeks of trial and error now happens in days, and the results speak for themselves. It’s rare to find a team that moves this fast without cutting corners on strategy, and rarer still to find one that keeps communicating clearly the whole way through.”
Brodie & Roger CookFounders, Lucent Globe
“Working with the Pulp team has been a refreshing experience from our previous 3 agencies. The building framework that Pulp has implemented in our business has helped optimise the way we manage our digital & content strategy. We have never been so collaborative with an agency and the results have been fantastic. Since engaging Pulp, our digital business is on track to double sales sustainably within the first 4 months of working together.”
Jordyn EvansDirector, Mingle Seasoning
“As a new business, we had no idea how to run and scale ads. We were burnt by previous agencies who made big promises but didn’t deliver. The Pulp team have been a game-changer for us. From day one, they’ve been nothing but professional, reliable, and on top of the latest strategies. They consistently bring fresh ideas and innovative approaches that deliver incredible results. Pulp exceeded our expectations which gave us the confidence to trust in their expertise to help us reach and exceed our goals.”
Kate CroukampFounder, Clean Like a Pro
“We’ve been with Pulp Digital since November 2024 and our growth in that time has been huge. They go above and beyond every single time. Our Creative and Digital Strategist Ciara is fantastic. I actually look forward to our regular weekly calls, not just for the ideas and expertise she brings to the table, but for the genuine interest she takes in helping our business grow. It never feels like just another client call. And they don’t churn staff either, so you’re not constantly re-explaining your business to someone new. The owner Sam Despo is an absolute legend, the GOAT. As a small family business, having a team like this in our corner has made a real difference. Couldn’t recommend them more highly.”
Matt DonkinOlivia & Grace
“Sam and the team at Pulp have been incredible to work with since day one. While we engaged with them to purely manage our Meta account, they’ve gone above and beyond to help support our business in other ways. It’s very easy to hit a wall and not have any creative ideas for content, but the Pulp Digital team have a constant ‘finger on the pulse’ and recommend organic content ideas when we need it. We look forward to seeing our businesses grow together in the future!”
Matt GrisoldFounder, Coated
“Pulp is like no other agency we have ever worked with. Milligram has been with Pulp for over four years and we have seen incredible results across Meta and Google. They really are thought leaders when it comes to strategy in the digital marketing space. The team are extremely generous with their time, knowledge, and have heaps of input into our content and media planning, which really sets them apart. Plus we love our weekly meetings!”
Hanna HughesMarketing Manager, Milligram
Frequently asked questions
How are you different from a traditional paid ads agency?
Most agencies assign a junior media buyer and focus on managing your ad account. You get a small pod of senior specialists across creative, strategy and performance, all working on the same brief. You see everything through live dashboards, daily Slack and weekly strategy calls, so you're never guessing what's happening.
Which platforms should we actually be on?
It depends on your product, margin and where your customer actually spends attention. For most eComm brands Meta carries the volume and Google captures the demand that social creates — then TikTok, Snapchat, Pinterest or LinkedIn earn budget as the core proves out. You'll get a recommended mix, with reasoning, in your roadmap.
How much should we be spending on ads?
There's no single right number — it's set by your margins, your AOV and how much testing the account needs to find winners. On the call we'll work backwards from your revenue target and break-even CAC and tell you what's realistic, including if the honest answer is “less than you're spending now, better structured”.
How long before we see results?
Early signal inside 30 days, and a clear read on what's scaling by day 60 to 90. We test volume from day one instead of one ad at a time — our 6700% YoY result was built on iteration, not one lucky creative.
Do we own our ad accounts, data and creative?
Always. Your ad accounts, pixels, audiences, tracking and creative files stay yours — we work inside your assets, not ours. If we ever part ways, everything we built goes with you, no hostage situations and no re-starting from zero.
Let's find out what's
holding you back
Apply for your free discovery call and we will showcase all your missed opportunities.
Book a Call