6700% YoY revenue growth with a $28 average CPA
Lucent Globe makes dissolvable laundry and cleaning sheets, and the product was already selling. The problem was the $5K a day going into Meta with nothing behind it: no creative testing, no profit targets and no way to tell whether more spend would make money or lose it. We set the numbers first, then built a creative pipeline producing 50+ new ads a week and scaled spend against daily profit. In 90 days Meta spend went from $5K to $55K+ a day at a $28 average CPA against a $124 LTV, and in six months the brand went from six figures to eight.
6,700%
YoY revenue growth
$28
Average CPA
$55k+
Daily ad spend
50+
Weekly ad creatives
The challenge
A product that sold, and no system behind the spend
Lucent Globe is run by founders Brodie and Roger Cook, and makes dissolvable laundry and cleaning sheets. The product was selling and customers were coming back for more. What was missing was a way to grow it on purpose.
They were spending around $5K a day on Meta with nothing underneath it, and no reliable way to tell whether the next jump in spend would make money or burn it.
That made every budget increase a guess. Push spend and the CPA could blow out. Hold it, and a product with real demand would sit at the same level month after month. The founders wanted to grow fast, and to know the growth was paying for itself.
What was the problem
- A steady supply of new ad ideas.
- A workflow to get creative from brief to live.
- A regular creative testing cadence.
- Targets tied to profit, not platform ROAS.
The solution
We didn’t touch the ads first. We started with the numbers
Before a new campaign went live, we agreed the numbers the account would be judged on, starting with what a customer is worth over time and what we could afford to pay to win one. Then we went through the brand itself: the product’s USPs, who buys it and why, and the angles that make people stop for a cleaning product. That research became the brief for every ad that followed.
Ads that hit the numbers and still look like nothing else in the feed.
What we built
Four pieces ran side by side. What the creative tests found decided where the budget went, and the profit numbers decided how fast it grew.
A creative pipeline, fed daily
New hooks, scripts and concepts every day, 50+ new ads a week, with daily results deciding which ones got more budget and which were cut.
Profit tracked every day
Every step up in spend was checked against what the business actually made that day, not what Meta reported.
Fast scaling with guardrails
Spend went up most days, inside set CPA limits, so efficiency held as volume grew from $5K to $55K+ a day.
A planned marketing calendar
Promotions and key sales moments mapped out ahead, so the biggest pushes in spend landed when demand was highest.
The result
Six figures to eight figures in six months
In 90 days, Meta spend went from $5K a day to $55K+ a day, and the CPA held at $28 against a $124 LTV, so every new customer was worth more than four times what it cost to win them. Year-on-year revenue grew 6,700%, and over six months of working together Lucent Globe went from a six-figure brand to an eight-figure one.
It worked because the product was already good and the founders were ready to move fast. What they needed was the system: numbers to scale against, a steady flow of new creative, and someone watching profit every day. With that in place, the budget could keep climbing without the economics falling apart.
What our clients
say about us
“Pulp scaled our spend with the right strategies and unique creatives. They were instrumental to the level of scale we achieved in a short time. From ad account structure to daily creative testing, every touchpoint was mapped out and optimised so nothing was left to guesswork. What used to take us weeks of trial and error now happens in days, and the results speak for themselves.”
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