Reach Gen Z and millennials where other platforms can’t
Millions of Australians under 35 open Snapchat multiple times a day, and many spend little time on the platforms you already advertise on. If your brand isn’t there, a whole generation of customers never discovers it. We’re a specialist Melbourne Snapchat ads agency that turns that audience into profitable new customers.
Trusted by brands in every niche
How Snapchat works
Snapchat isn’t another feed.
It’s the camera and the chat
On most platforms your ad competes in a public feed of strangers. On Snapchat people are talking to their closest friends with the camera open. Here’s what that changes, and what it means for your ads.
Other social platforms
A public feed of strangers
On most social feeds people scroll past posts from accounts they don’t know, half watching, deciding in a glance. An ad competes with everything else in the feed, and polish is how it earns its second of attention.
Snapchat
Private, camera-first, between friends
Snapchat opens to the camera, not a feed. People use it to message their closest friends, share Stories and play with Lenses, so an ad arrives full screen with the sound on, in a private space, between the people they trust most. That’s why the audience is so attentive, and so hard to reach anywhere else.
It’s the audience you’re missing elsewhere
It’s full screen, sound on, and fast
It’s private, so trust runs high
The camera is an ad unit
Ads now land in the chat
What most brands
get wrong on Snapchat
“Our customers are too old for Snapchat.”
What we do
Probably not. Plenty of Australian Snapchatters are in their late twenties and thirties, and the rest are the customers you’ll want next. We size your reachable audience in Ads Manager first, and tell you straight if it’s thin.
“We tried Snapchat. It didn’t work.”
What we do
It usually didn’t because the ads were cropped from another platform, the Pixel wasn’t firing and the test ended before Snap’s bidding had learnt a thing. We brief full-screen creative, fix the signals and give it a fair run.
“Our ads just get tapped past.”
What we do
A landscape edit with a slow logo intro dies in a full-screen, sound-on space. We brief Snap-first concepts: a person on camera, the hook in the first second, the product in frame before the pitch, and a reason to swipe.
“We can’t afford an AR Lens.”
What we do
You don’t need one to start. Snap Ads and Story Ads carry most eCommerce accounts. Lenses come later, built from Snap’s own templates or by your creative team, when a product earns a try-on. You get a format plan, not an upsell.
“Snapchat’s numbers don’t match Shopify.”
What we do
They won’t on their own. We set up the Snap Pixel and Conversions API properly, with every purchase sent once, so Snap optimises on real sales, and we report on MER and blended CAC rather than swipe-ups.
“We don’t know which placement to run.”
What we do
Snap Ads for volume, Story Ads for the longer sell, Collection Ads for the catalogue, Sponsored Snaps for the chat, Lenses for the try-on. Most eCommerce accounts need the first and third before the rest. You get the reasoning, not a menu.
Snapchat ad formats
Snap Ads, Stories, Chat, Lenses:
each one does a different job
Snap Ads carry the volume, Story Ads tell the longer story, Collection and Dynamic Product Ads put the catalogue in the ad, Sponsored Snaps land in the chat and Lenses put the product in their hands. We run each one for the result it’s good at, not the one that’s easiest to buy.
Snap Ads
Carries the volume
Full-screen vertical video or image between friends’ Stories and in Spotlight, with a swipe to your store. The workhorse, run with plenty to test.
- Optimised to purchases, not swipes
- Several creatives per ad set
- Hook first, brand name last
Story Ads
Tells the longer story
A branded tile in Discover that opens into a run of Snaps. Room for a range, a routine or a before-and-after when one Snap isn’t enough.
- Ranges, routines and launches
- Tile hook tested like a thumbnail
- Each Snap earns the next tap
Collection Ads
Shows the right product
Shoppable product tiles under the creative, plus Dynamic Product Ads matched to what each person browsed, built from your product feed.
- Catalogue synced from Shopify
- Dynamic Product Ads retarget carts
- Prospects from the feed as well
Sponsored Snaps
Lands in the chat
A Snap from your brand, or from a creator’s handle, in the Chat tab people open most. The newest placement, bought on a purchase goal.
- Sent from your Public Profile
- Creator handles for trust
- Bid to purchases, not opens
AR Lenses & Filters
Puts the product in their hands
Try-ons, placements and games people send to friends. Built from Snap’s templates or by your creative team, run when a product earns it.
- Try-on and in-room Lenses
- Shared, so reach compounds
- Measured on sales lift, not plays
Commercials
Owns the launch
Non-skippable spots inside Snap’s curated shows, and single-day First Snap takeovers of the chat. Reserved for the drops that justify them.
- Launches, drops and sales only
- Reach bought on reservation
- Measured on sales lift, not views
The Pulp Snapchat Growth Engine
Our 4 phase approach
to scaling on Snapchat
This is how we scale Snapchat Ads accounts like yours into a profitable new‑customer channel while keeping CAC where it needs to be.
-
Account & Audience Audit
What the account has really done so far, and who you can actually reach.
- Full audit of structure, bidding and past creative
- Snap Pixel and Conversions API checked event by event
- Reachable audience sized before a dollar is spent
-
Measurement & Creative Pipeline
Signals and creative supply fixed so Snap’s bidding can be trusted with more budget.
- Tracking rebuilt so Snap learns from real purchases
- Snap‑first briefs out, creator handles and rights sorted
- Roadmap with targets, budget steps and formats by stage
-
Build & Launch
Campaigns built the way Snapchat picks winners, live within the first month.
- Snap Ads, Collection and Sponsored Snaps built and live
- Varied creative in every ad set, so Snap has choice
- Landing pages matched to the hook, and tested from day one
-
Scale & Optimise
Budget and fresh creative moved to the ad sets already working.
- Optimised on hold rate, swipe‑ups, completion and CAC
- Fresh creative into the ad sets already working
- Reporting on MER, CAC and new customers, not swipes
What Snapchat ads management includes with Pulp
Strategy, creative briefs, creators and media buying from one senior Snapchat ads team in Melbourne, inside your own Snapchat Ads Manager and Business account.
- Snapchat ads strategy, account structure and scaling plans
- Snap Ads, Story Ads, Collection and Dynamic Product Ads
- Sponsored Snaps, Commercials and First Snap takeovers
- AR Lens and Filter planning, templates and briefs
- Creator sourcing, briefs and usage rights for Snapchat
- Creative testing, fatigue tracking and fresh batches
- Snap Pixel, Conversions API and GA4 tracking setup
- Live dashboard on MER, CAC and new customers
Built for brands
ready to grow today
Think of us as a growth partner, not just another Snapchat ads agency. The best results always start with the right fit.
Good fit
- $50k+ a month in revenue.
- Spending $10k+ per month.
- Your customer is under 35, or you want them to be.
- Creative is a major constraint.
- You want profit, not platform ROAS.
Not a fit
- You don’t have a marketing lead.
- Zero internal creative capabilities.
- Product margins are very low.
- You need results this fortnight.
- Cashflow is limited to scale.
What our clients
say about us
“Pulp scaled our spend with the right strategies and unique creatives. They were instrumental to the level of scale we achieved in a short time. From ad account structure to daily creative testing, every touchpoint was mapped out and optimised so nothing was left to guesswork. What used to take us weeks of trial and error now happens in days, and the results speak for themselves. It’s rare to find a team that moves this fast without cutting corners on strategy, and rarer still to find one that keeps communicating clearly the whole way through.”
“Working with the Pulp team has been a refreshing experience from our previous 3 agencies. The building framework that Pulp has implemented in our business has helped optimise the way we manage our digital & content strategy. We have never been so collaborative with an agency and the results have been fantastic. Since engaging Pulp, our digital business is on track to double sales sustainably within the first 4 months of working together.”
“As a new business, we had no idea how to run and scale ads. We were burnt by previous agencies who made big promises but didn’t deliver. The Pulp team have been a game-changer for us. From day one, they’ve been nothing but professional, reliable, and on top of the latest strategies. They consistently bring fresh ideas and innovative approaches that deliver incredible results. Pulp exceeded our expectations which gave us the confidence to trust in their expertise to help us reach and exceed our goals.”
“We’ve been with Pulp Digital since November 2024 and our growth in that time has been huge. They go above and beyond every single time. Our Creative and Digital Strategist Ciara is fantastic. I actually look forward to our regular weekly calls, not just for the ideas and expertise she brings to the table, but for the genuine interest she takes in helping our business grow. It never feels like just another client call. And they don’t churn staff either, so you’re not constantly re-explaining your business to someone new. The owner Sam Despo is an absolute legend, the GOAT. As a small family business, having a team like this in our corner has made a real difference. Couldn’t recommend them more highly.”
“Sam and the team at Pulp have been incredible to work with since day one. While we engaged with them to purely manage our Meta account, they’ve gone above and beyond to help support our business in other ways. It’s very easy to hit a wall and not have any creative ideas for content, but the Pulp Digital team have a constant ‘finger on the pulse’ and recommend organic content ideas when we need it. We look forward to seeing our businesses grow together in the future!”
“Pulp is like no other agency we have ever worked with. Milligram has been with Pulp for over four years and we have seen incredible results across Meta and Google. They really are thought leaders when it comes to strategy in the digital marketing space. The team are extremely generous with their time, knowledge, and have heaps of input into our content and media planning, which really sets them apart. Plus we love our weekly meetings!”
“Working with Georgia & the team has been an absolute game changer for us. Since implementing their strategy across socials, and more specifically TikTok, we’ve seen a significant lift in engagement, reach, and overall brand awareness. They brought a clear structure to our content, while still allowing creativity to thrive, and consistently pushed us to think more natively for the platform. Beyond performance, they’ve also been incredible to work with. They are insightful, and genuinely invested in our growth. We’ve learnt so much from them, and their impact will continue to shape how we approach TikTok and socials moving forward. Thank you Georgia and team for everything!”
Snapchat ads questions, answered
Is Snapchat right for my brand?
Do Snapchat ads actually sell, or just get swiped?
We tried Snapchat ads and they didn’t work. Why try again?
We’re already running Meta and TikTok. Why add Snapchat?
Do we need an AR Lens or a creator first?
How long before we see results?
Let's find out what's
holding you back
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