Paid Advertising

327% Meta revenue growth and 27% increase in CVR

Golden Brown had a strong organic presence and partnerships with the biggest names in coffee tech. What they didn’t have was a paid engine to turn that audience into customers. We built a promo calendar around key moments and ran it on top of an always-on evergreen Meta strategy, with efficiency baked into every step up in spend. The result was a 140%+ increase in sales, a 53% lift in orders, Meta ad revenue up 327% and their biggest month since launch, with ad spend scaled 422% at the same profitability.

Hands opening a Golden Brown gift box to reveal two yellow bags of small batch coffee roasted in Australia, on a grey stone bench

+140%

Increased sales

+53%

Increase in orders

+327%

Meta revenue growth

+27%

Site conversion rate

The challenge

Known for the content, not yet for the coffee

Golden Brown Coffee had done the hard part. A strong organic presence was already brewing across social, and partnerships with leading coffee tech brands had put the name in front of exactly the people who care about what they drink at home. The audience was there, and it was engaged.

What that audience knew Golden Brown for was the content. The brand needed a paid advertising strategy focused on new customer acquisition, one that positioned it not just as a content creator but as a premium coffee roaster worth coming back to, and it needed the pieces to run it.

Growth was the goal, and in coffee every new customer is worth far more than their first bag. The paid engine had to acquire efficiently enough to scale, and keep acquiring between the sale moments that most brands rely on.

What was the problem

No creative made for Meta. The content that built the audience was made for the feed, not for an ad that has to stop a stranger and sell them a bag of coffee.
No digital marketing strategy to execute. There was no plan for what to run, when to push, or how promotions and always-on activity should fit together.
No angles or avatars. Everyone was spoken to the same way, so the brand had no sense of which message converted which kind of coffee drinker.
No path from audience to repeat purchase. Followers watched and moved on. Nothing turned them into first-time customers, let alone subscribers who reorder every month.

The solution

Timely promotions on top of always-on acquisition

Through a hands-on, always-on approach, we built a clear roadmap around key promotional moments like BFCM and EOFY, supported seasonal product launches ahead of time, and continuously refined an evergreen Meta ads strategy underneath them. New creative was made for Meta rather than repurposed from the feed, with angles and avatars tested to find what actually acquired customers. That balance of timely promotions and consistent acquisition let Golden Brown scale top-line revenue with confidence while building stronger, more recognisable awareness around the product range, turning great content into measurable commercial growth.

A promotion should lift the baseline, not borrow from it. Run promos and evergreen as one system and the spikes compound instead of resetting.

A Golden Brown Meta ad comparing Us with Supermarket: delivered fresh, rich flavour and made locally on an orange panel against stale, dull taste and corporate giants on a brown one, with a yellow Golden Brown bag beside a pixelated supermarket bag

What we built

Promos and evergreen were run as one system, so the spikes lifted the baseline instead of borrowing from it.

A calendar built around key moments

BFCM, EOFY and seasonal product launches planned and supported ahead of time, not reacted to when they arrived.

An always-on evergreen engine

Evergreen Meta continuously refined to hold consistent new customer acquisition between promotions, so revenue never went quiet.

Creative made for Meta, not repurposed

New angles and avatars tested to find what actually acquired customers, rather than leaning on the content that already existed.

Efficiency baked into the scaling

Spend pushed hard while profitability held, so volume never came at the cost of margin.

The result

Their biggest month since launch, on 422% more spend

Our partnership with Golden Brown sparked a period of rapid yet sustainable growth. Revenue climbed 30 to 40% month-on-month with a 15% decrease in CPA, and the brand recorded its biggest month since launch. Most impressively, ad spend increased by 422% while maintaining the same level of profitability, proof that the growth came with efficiency baked in, not bolted on.

With a scalable paid media strategy and a sharper focus on high-performing creative, Golden Brown grew its team and dramatically increased its creative output. That momentum spilled beyond digital, opening doors to international coffee events and expanding the brand’s global footprint.