Put your LinkedIn ads directly in front of key decision‑makers
LinkedIn is the only ad platform where you choose the job title, seniority, company and industry of who sees your ad, and the dearest click in paid social. We’re a Melbourne LinkedIn ads agency for B2B and high‑value brands, judged on pipeline and revenue, not impressions.
Trusted by brands in every niche
What LinkedIn rewards
LinkedIn plays by different rules.
Precise, people-led and patient
On most platforms reach is cheap and the algorithm finds the buyer. On LinkedIn you choose the buyer, pay more for every click and win on relevance. Here’s how it actually works, what it rewards, and what that means for your ads.
Other ad platforms
The algorithm finds the buyer
On most feeds you hand the platform a creative and a conversion event and it works out who to show it to. Reach is cheap, the audience is everyone, and the ad does the targeting. Brilliant for a consumer brand, blind to what anyone does for a living.
You choose exactly who sees it
LinkedIn is built on professional data that members keep current themselves. You can put an ad in front of every finance lead at two hundred named companies and nobody else. The catch is the price per click, so every impression has to land on someone who can actually buy.
- Job title
- Seniority
- Function
- Industry
- Company size
- Company lists
- Skills
- Interests
It rewards relevance, not reach
It trusts people over logos
Most of your buyers aren’t buying today
It’s a buying committee, not a buyer
The form fill isn’t the result
What most brands
struggle with on LinkedIn
“LinkedIn is too expensive.”
What we do
Per click, it is. Per qualified opportunity it is often the cheapest channel a B2B brand runs. We keep audiences tight, exclude the people who can’t buy, lean on the formats LinkedIn charges least for and judge spend on cost per opportunity, not cost per click.
“The leads are junk.”
What we do
Usually because the form was too easy and nothing told LinkedIn which leads were good. We add qualifying questions, connect your CRM, send qualified‑lead outcomes back through the Conversions API and let the account optimise towards the leads your sales team wants.
“Lots of impressions, no pipeline.”
What we do
Awareness campaigns with no next step produce exactly that. We build the funnel in stages: reach the target accounts, retarget the people who engaged, then ask for the conversation. And we report pipeline and revenue, not reach.
“Our ads look like a brochure.”
What we do
Company-page ads with stock imagery get scrolled past by people who are on LinkedIn to read other people. We brief founder-led posts, Thought Leader Ads, documents and short video that read like the feed, then put spend behind what earns the read.
“We can’t tell what LinkedIn produced.”
What we do
Long sales cycles and last-click reporting hide it. We set up the Insight Tag and Conversions API properly, connect your CRM to LinkedIn’s Revenue Attribution Report and read results by lead cohort, so a deal closed in month four is still credited to the ad that started it.
“We’ve worn out our audience.”
What we do
A tight B2B audience tires fast when one ad runs at it for months. We rotate creative, manage frequency, add company lists and Predictive Audiences built from your best customers, and move budget to the accounts showing intent.
LinkedIn ad formats
Thought Leader, Document, Lead Gen:
each one does a different job
Thought Leader Ads borrow a real person’s trust, Sponsored Content carries the reach, Document Ads earn the read, Lead Gen Forms capture the hand‑raise and Conversation Ads start the sales conversation. We run each one for the result it’s good at, not the one that’s easiest to buy.
Thought Leader Ads
Borrows real trust
Paid reach on a real post from your founder, your team or a customer, run from their own profile. The format that looks least like an ad.
- Founder and specialist posts
- Customer posts, with their approval
- Runs from a person, not a logo
Sponsored Content
Carries the reach
Image, video and carousel ads from your company page, targeted by title, company and industry. The workhorse for reaching target accounts.
- Image, video and carousel
- Built per role, not one for all
- Video for the people who won’t read
Document Ads
Earns the read
Guides, reports and decks that scroll inside the feed, gated for leads or left open for reach. Proof of expertise where the buyer already is.
- Gated for leads or open for reach
- Reads inside the feed
- Retargets everyone who opened it
Lead Gen Forms
Captures the hand-raise
Pre-filled from the member’s profile, with qualifying questions to filter out the wrong people, synced to your CRM while the lead is warm.
- Qualifying questions on every form
- Synced to your CRM
- Optimised to qualified leads
Conversation Ads
Starts the conversation
An inbox message from a real person at your company, with buttons that branch to a demo or a guide. Aimed at warm accounts, not cold lists.
- Sent from a named person
- Branching paths to the next step
- Retargeted audiences only
Account-Based Targeting
Works the account
Company lists, retargeting and Predictive Audiences built from your best customers, so the whole buying committee sees the right message.
- Target account lists uploaded
- Retargeting by page and video view
- Exclusions for who can’t buy
The Pulp LinkedIn Growth Engine
Our 4 phase approach
to scaling on LinkedIn
This is how we turn LinkedIn Ads accounts like yours into a predictable source of qualified pipeline while keeping cost per opportunity where it needs to be.
-
Account & Audience Audit
What the account, its audiences and its creative have really done so far.
- Full audit of structure, targeting, bids and past creative
- Insight Tag and Conversions API checked event by event
- Ideal customer and buying committee mapped with sales
-
Measurement & Audience Build
Signals and audiences fixed so the account optimises to leads that close.
- CRM connected and a qualified lead defined with sales
- Account lists, exclusions and retargeting pools built
- Roadmap with targets, budget steps and formats by stage
-
Build & Launch
Campaigns built by funnel stage, live within the first month.
- Thought Leader, Sponsored and Lead Gen campaigns live
- A message per role, so each ad speaks to its reader
- Forms, landing pages and follow‑up tested from day one
-
Scale & Optimise
Budget and fresh creative moved to the accounts and audiences converting.
- Optimised on qualified leads and cost per opportunity
- Fresh creative into the audiences already working
- Reporting on pipeline and revenue, not impressions
What LinkedIn ads management includes with Pulp
Strategy, audiences, creative briefs and media buying from one senior LinkedIn ads team in Melbourne, inside your own Campaign Manager account.
- LinkedIn ads strategy, ICP and target account lists
- Sponsored Content, Video, Document and Conversation Ads
- Thought Leader Ads from founders, team and customers
- Lead Gen Forms, qualifying questions and CRM sync
- Ad concepts, copy, documents and video briefs
- Insight Tag, Conversions API and GA4 tracking setup
- Retargeting, Predictive Audiences and exclusions
- Live dashboard on qualified leads, pipeline and revenue
Built for brands
ready to grow today
Think of us as a growth partner, not just another LinkedIn ads agency. The best results always start with the right fit.
Good fit
- You sell to businesses, or a high‑value considered purchase.
- Spending $10k+ per month.
- Deal value that can carry a real cost per lead.
- A sales team that follows up leads fast.
- You want pipeline and revenue, not impressions.
Not a fit
- Low‑ticket impulse purchases.
- No one to work the leads.
- You can’t share what happens after the form.
- You need results this fortnight.
- Cashflow is limited to scale.
Our results
speak for themselves
Paid media results from the same senior team that would run your LinkedIn account.
What our clients
say about us
“Pulp is like no other agency we have ever worked with. Milligram has been with Pulp for over four years and we have seen incredible results across Meta and Google. They really are thought leaders when it comes to strategy in the digital marketing space. The team are extremely generous with their time, knowledge, and have heaps of input into our content and media planning, which really sets them apart. Plus we love our weekly meetings!”
“Working with Georgia & the team has been an absolute game changer for us. Since implementing their strategy across socials, and more specifically TikTok, we’ve seen a significant lift in engagement, reach, and overall brand awareness. They brought a clear structure to our content, while still allowing creativity to thrive, and consistently pushed us to think more natively for the platform. Beyond performance, they’ve also been incredible to work with. They are insightful, and genuinely invested in our growth. We’ve learnt so much from them, and their impact will continue to shape how we approach TikTok and socials moving forward. Thank you Georgia and team for everything!”
“Pulp scaled our spend with the right strategies and unique creatives. They were instrumental to the level of scale we achieved in a short time. From ad account structure to daily creative testing, every touchpoint was mapped out and optimised so nothing was left to guesswork. What used to take us weeks of trial and error now happens in days, and the results speak for themselves. It’s rare to find a team that moves this fast without cutting corners on strategy, and rarer still to find one that keeps communicating clearly the whole way through.”
“Working with the Pulp team has been a refreshing experience from our previous 3 agencies. The building framework that Pulp has implemented in our business has helped optimise the way we manage our digital & content strategy. We have never been so collaborative with an agency and the results have been fantastic. Since engaging Pulp, our digital business is on track to double sales sustainably within the first 4 months of working together.”
“As a new business, we had no idea how to run and scale ads. We were burnt by previous agencies who made big promises but didn’t deliver. The Pulp team have been a game-changer for us. From day one, they’ve been nothing but professional, reliable, and on top of the latest strategies. They consistently bring fresh ideas and innovative approaches that deliver incredible results. Pulp exceeded our expectations which gave us the confidence to trust in their expertise to help us reach and exceed our goals.”
“We’ve been with Pulp Digital since November 2024 and our growth in that time has been huge. They go above and beyond every single time. Our Creative and Digital Strategist Ciara is fantastic. I actually look forward to our regular weekly calls, not just for the ideas and expertise she brings to the table, but for the genuine interest she takes in helping our business grow. It never feels like just another client call. And they don’t churn staff either, so you’re not constantly re-explaining your business to someone new. The owner Sam Despo is an absolute legend, the GOAT. As a small family business, having a team like this in our corner has made a real difference. Couldn’t recommend them more highly.”
“Sam and the team at Pulp have been incredible to work with since day one. While we engaged with them to purely manage our Meta account, they’ve gone above and beyond to help support our business in other ways. It’s very easy to hit a wall and not have any creative ideas for content, but the Pulp Digital team have a constant ‘finger on the pulse’ and recommend organic content ideas when we need it. We look forward to seeing our businesses grow together in the future!”
LinkedIn ads questions, answered
Is LinkedIn right for my business?
Isn’t LinkedIn too expensive compared with Meta and Google?
We tried LinkedIn ads and the leads were junk. Why try again?
We’re already running Meta and Google. Why add LinkedIn?
Do we need a founder willing to post, or content ready to go?
How long before we see results?
Let's find out what's
holding you back
Apply for your free discovery call and we will showcase all your missed opportunities.
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