180% revenue growth in 12 months at a 9.23 ROAS
Levate Label is a women’s activewear and loungewear brand with unique designs, a loyal community and a founder who had built it all on organic. That audience had taken the brand a long way, but it was the only thing driving sales, and growth had started to flatten. We built a paid strategy across Meta, TikTok and Google Ads to reach the new customers organic couldn’t, then turned every launch into an event. Within 12 months Levate had outgrown its old setup: a team across the business, a dream warehouse, its own office and a calendar of pop-ups.
180%
Revenue growth
9.23
Average ROAS on Meta
30%
Reduction in CPA
$11.98
Average CPM
The challenge
A great audience, and nobody new to sell to
Miriam Gorges had built Levate Label the hard way. Great product, unique designs and a genuinely engaged audience, all grown organically. That audience bought everything she released. The problem was that it was the only thing driving sales. Once the brand had reached most of the people already following it, there was nowhere new for growth to come from, and sales started to plateau.
Levate had tried paid advertising before, with limited success. In a crowded and increasingly competitive category, the missing piece wasn’t the product. It was a reliable way to put that product in front of people who had never heard of the brand, and then carry them all the way through to a sale.
Every month without a new-customer engine was a month of flat sales in a category where competitors were spending to win the same shopper. Levate needed a partner who could build on what organic had already proven, find the fastest profitable paths to scale, and lower the cost of every new customer along the way.
What was the problem
- One sales driver. Organic was carrying the whole business, so sales rose and fell with how far each post happened to travel.
- No top of funnel. There was no consistent way to reach new audiences, so the customer base could only grow as fast as the following did.
- Paid that didn’t feel like Levate. Earlier ads read like a brand talking at people, not the creator-led content the community had come for.
- Launches that relied on the same crowd. Every drop sold to people who already knew the brand, with nothing in place to bring new customers to the next one.
The solution
We gave each platform a job in the customer journey
We built a bespoke strategy on top of Levate’s organic momentum, not in place of it. Meta, TikTok and Google Ads each took a role at a different stage of the journey: reaching new people at the top of the funnel, nurturing their interest and awareness, then capturing the sale. The creative leaned into trend-led, storytelling content with a natural organic feel, so paid felt like a seamless extension of the brand. On TikTok especially, we made Levate show up like a creator, not a brand, because that is what the platform rewards and what its audience trusts. An always-on structure kept new customers coming in every week, lined up with whatever the brand was focused on at the time.
Show up where the customer is, in the way that feels most native there, and let every platform do the job it does best.
What we built
Acquisition filled the top of the funnel, and everything underneath turned that attention into customers who kept coming back.
A full-funnel paid strategy
Meta, TikTok and Google Ads each given a stage of the journey, from first discovery through nurture to conversion, with an always-on structure underneath.
Creator-led TikTok creative
Trend-led, storytelling content made to feel like a creator’s post rather than a brand’s ad, so it blended into the feed instead of interrupting it.
VIP databases
New customers captured into VIP lists so the next launch already had an engaged, warmed-up audience waiting for it.
Sell-out launch nights
Product launches and restocks built into mega launch events, with paid, VIP lists and re-engagement campaigns all pointed at the same night.
The result
From organic ceiling to a brand that kept selling out
The strategy delivered from the start. In the first 12 months, revenue grew 180%, with a 9.23 average ROAS on Meta, a 30% lower CPA and an average CPM of $11.98. Website traffic rose 202% as sharper targeting and engaging creative brought more high-intent shoppers to the site, and orders followed, up 167% as we focused on quality audiences and removed friction from the path to purchase. Consistent re-engagement lifted the returning customer rate by 50%, turning first-time buyers into repeat customers. Within six months, Levate had already matched its revenue from the full 12 months before we started.
The growth changed the business behind the brand. Levate hired a team across many functions, signed its dream warehouse, moved into its own office space and ran pop-ups with the community that had been there from the start. Organic still builds that community. Paid now makes sure it keeps growing.
What our clients
say about us
“We are incredibly grateful for the support we’ve received from the team at Pulp. Since working with them, we have seen a 180% increase in sales over 12 months, and constantly contributing creative ideas for our Paid and Organic strategy. Their attention to detail is just what we need, they ensure every aspect of our ad content is flawless to maximise conversions. My favourite thing about working with the Pulp team is that they genuinely care about us and go above and beyond to assist in every way possible. We are so excited to continue this journey together!”
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